cheng's profileTravel with sunshinePhotosBlogListsMore  |  Tools Help |
|
|
September 25 good fridayit is a good friday,isn't it?
I should not go to liberary and be with computer.
such a luxury day.
tomorrow, I will receive my new computer.
and tomorrow is Pro.Liu's birthday.
a party is arriving and I have no reason to refuse.
because he said that it's first time for him to celebrate his birthday till now.
that 's to say,we good friends are responsible for staying with him the moment.
received Frank's call yesterday,he assigned me a task on 7th,oct.
which fraightened me for the unknown task,I assumed it would be a visit to a school and conduct some market research.
well,actully,he asked me to play boardgame with them,our old friends.
it's a terrible task,isn't it? aha~~~~(but the activity has been cancelled,because I would go home to spend my time with my family on mid-autumn day)
these days I have read some materials about mkt and promotion.
athough ,our company's journey didn't move on.
but I collect some information here out of exam.
regain market share & develop a new product,promotion is crucial.
advertising
media slection
-broadcasting media
television\radio advertisement is increadly expensive but can reach large number audience.
-print media
Sunday newspaper,classified section,target market-lower cost-reach directly to target customer
-internet
cost lowly,dealing to young people and transit message fast and flexible.
-outdoor displays
put up posters on high traffic areas,such as bus station and subway station,catch passersby's concentration.
sales prototion
cuponds,free samples,gifts,primium,dicount for low income and middle class families
direct marketing for educated ,financial well off consumers
sales staff motivated
bonus to encouge sales to make better efforts and reward their excellent performance.
Comments (2)
TrackbacksThe trackback URL for this entry is: http://lyviacheng2008.spaces.live.com/blog/cns!973BA32C95DC3888!337.trak Weblogs that reference this entry
|
|
|
